Over the course of a year I had the opportunity to work with the good folks at Dubuque Bier Co. They reached out to me one day before a single hop was even brewed. They gave me the elevator pitch and without hesitation I was on board (I’ve never been good at negotiating).
Dubuque Bier Co. wanted to brew a bier for the people of Dubuque. We talked about the history of Dubuque and all the potential opportunities it offered. Dubuque has a rich history (the oldest in the state)so we wanted to capitalize on that. For those of you who don’t know me I live in a fantasy world of the Rat Pack and when men wore suits and drank whiskey (or bier). So any opportunity I had to design a vintage bier brand I was happier than a seagull with a French fry.
Dubuque Bier Co. came up with the name “Duber” to show some love to Dubuque and its people. The name was set and the research and branding began. I dove deep into vintage beer labels, packaging, concepts, terrible ideas, and a couple fresh ones. I used inspiration from my personal background to what I thought would be a label that would stick out in a sea of beers. Everyone and their mother these days have a brewery or have a friend who brews their own beer that taste like burnt coffee mixed with motor oil. “Yeah man, smooth on the taste buds” (Dumps in sink while in bathroom).
After a few weeks of back and forth and waiting for the government to take their sweet time approving it all, we were ready. It started out in test markets on draft. Dubuque Bier Co. took the time to get feedback from its fans and critics. The result, a bier that is smooth, crisp, blah, blah, generic words, it’s legit, trust me. They listened to what the people had to say and made the necessary changes to the formula and brewing process. What you get is a bier that even this whiskey cat can drink.
I am delighted with the results. I feel the packaging is strong, eye catching, and just my style. I hope you agree and I invite you to go out and purchase a six pack now. As of January 30, 2017 they are available at all Hy-Vee Dubuque stores. You can also find them in Dubuque’s vast amount of bars and taverns (we have a ridiculous amount of bars kids). Just look for the ON TAP table tents and posters HOPEFULLY wallpapered all over the establishment….. and don’t forget, tell them Adam sent you. They wont know what you’re talking about but just do it for me man.
You can learn more at www.adamzalaznikdesign.com