What is ‘Brand Identity‘?
A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers.
Brand design is a trademark.
In the jargon of graphic advertising it is so much more. Brand design is the identity of a company; this word is expressed as a whole very complex concept that encompasses several categories of the advertising industry.